Malu Ros is the Founder and CEO of Elevate Philippines. With more than 25 years of leadership experience across organizational development, operations, customer success, leadership enablement, and workforce transformation, she has built a career focused on helping organizations strengthen people, improve performance, and create sustainable operational success.
Her passion for education, coaching, and organizational effectiveness began early in her career through work supporting health leadership initiatives with the World Health Organization. She later became part of the pioneering generation of the Philippine BPO industry at Convergys (now Concentrix), where she helped develop training and operational programs that contributed to industry-wide standards and eventually led to global leadership responsibilities. Malu’s experience also includes executive leadership roles supporting large-scale operations, workforce development, customer experience, and organizational performance across multinational environments, including leadership positions at U.S. Bank and Five9.
She holds a diploma in Organizational Development from Ateneo de Manila University and is known for her ability to understand organizational dynamics, identify operational and leadership gaps, and design practical, people-centered solutions that improve communication, alignment, accountability, and execution.At Elevate Philippines,
Malu leads with a belief that sustainable organizational growth happens when leadership, people systems, and operational strategy work together — not in isolation.
Ryan Cole is the President of Elevate Philippines. With more than 25 years of leadership experience supporting Fortune 500 organizations across global contact center operations, customer experience, enterprise delivery, and operational transformation, Ryan has built a career focused on helping organizations strengthen execution, improve communication, and develop high-performing teams.
Throughout his career, he has led large-scale operational initiatives across multiple countries and diverse business environments, working closely with leaders, teams, and enterprise organizations to improve alignment, accountability, customer experience, and operational consistency. His experience spans leadership development, organizational communication, workforce performance, enterprise operations, and strategic execution. Ryan is especially passionate about helping organizations build stronger cultures through practical leadership, communication clarity, and operational discipline. He believes sustainable success happens when organizations create alignment between people, leadership, accountability, and execution — not through isolated initiatives, but through consistent reinforcement and real operational integration.
In addition to his operational leadership background, Ryan is deeply committed to mentoring emerging professionals and helping teams grow into stronger, more confident leaders. His approach combines practical business experience with a strong focus on people development, organizational effectiveness, and long-term performance improvement. Ryan is a graduate of Walden University and holds many leadership accreditations.
Red Romero serves as Chief People Officer at Elevate Philippines, bringing more than 25 years of experience across the HR, leadership, and BPO industries. Throughout his career, he has built a strong reputation as a respected leader known for developing people, strengthening organizations, and helping teams perform at a higher level.
His extensive background and deep industry relationships bring significant value to Elevate’s overall approach, particularly in the areas of organizational development, leadership enablement, employee engagement, and sustainable transformation. Well known and highly regarded throughout the industry, Red’s experience and insight help position Elevate as a trusted partner for organizations seeking meaningful and lasting change.